Selective Professional

This collection brings together the Selective Professional range, covering shampoos, conditioners, masks, colour and developers for different hair needs. Choose by what your hair is dealing with: brassiness and blonde upkeep (look for 'No Yellow' products), curl definition (the OnCare Curl Lover Conditioner), scalp and dandruff concerns, hydration, or colour work with the Colorevo Glitch Colouring Cream and matching developers. The Powerplex Maintenance Mask and sprays support upkeep after chemical services. Check each product page for the type and size that suits your routine.

Selective Professional
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Selective Professional FAQs

How do I choose between the different shampoos in this collection?
Match the shampoo to your main concern, such as hydration, dandruff control, curl care or keeping blonde tones from turning brassy, as shown in the product name. If you're not sure which fits your hair, check the description on the individual product page.
Do I need to patch test the colour or developer products before use?
Yes, colouring creams and developers like Colorevo Oxy should always be patch tested beforehand and used according to the instructions on the pack or box.
What's the difference between the mask and the spray mask products?
Traditional masks are typically applied and rinsed out, while spray masks are usually a lighter, leave-in or quick-use format; check the specific product page for how each one is meant to be used.
Can I use the No Yellow shampoo and conditioner on all hair types?
No Yellow products are designed for blonde or lightened hair to help control brassy or yellow tones, so they're best suited to that hair type; check the product page to confirm it matches your hair.
How often should I use the treatment masks in this range?
This depends on the specific product and your hair's condition, so it's best to follow the frequency guidance on the pack or product page rather than guessing.