Demi-Permanent Hair Dye

Demi-permanent hair colour sits between semi-permanent and permanent dye. Shop Wella Color Touch and L'Oreal Professionnel Dia Light and Dia Richesse for rich tone and shine.

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Demi-Permanent Hair Dye FAQs

What is demi-permanent hair dye?
It is a colour mixed with a low-strength developer. It lasts longer than semi-permanent dye and fades gradually, so regrowth lines are softer than with permanent colour.
Does demi-permanent dye cover grey hair?
It blends grey rather than fully covering it. For complete grey coverage, choose a permanent dye.
Which developer should I use with demi-permanent colour?
Each range has its own developer or emulsion. Use the one the brand recommends and follow the mixing ratio in the instructions.