Wella Color Touch - Pure Naturals

Experience effortless style with Wella Color Touch demi-permanent hair colour. This low-maintenance formula delivers vibrant, multi-dimensional results with up to 50% grey coverage, while the ammonia-free blend

Experience effortless style with Wella Color Touch demi-permanent hair colour. This low-maintenance formula delivers vibrant, multi-dimensional results with up to 50% grey coverage, while the ammonia-free blend ensures a gentle colouring experience. The high-shine finish lasts through up to 24 shampoos, and the formula minimises root regrowth appearance between applications—perfect for those who love experimenting with colour without long-term commitment.

Color Touch blends seamlessly into your natural tone, offering a soft, dimensional finish that looks professionally done. Whether you're using the classic range, Sunlights, Relights, or INSTAMATIC by Color Touch, you'll achieve salon-quality colour at home with minimal fuss.

How to Use

Mixing

• Always use Color Touch with Color Touch Emulsion at 1.9% or 4% strength
• Mix 1 part Cream to 2 parts Emulsion (e.g., 30g Cream with 60g Emulsion)

Application

• Wear suitable gloves to protect your hands
• Use a brush, bowl, or applicator bottle for even coverage
• Apply to pre-shampooed, towel-dried hair from roots to ends

Development Time

• Without heat: 20 minutes (15 minutes after perm or straightening)
• With heat: 15 minutes (10 minutes after perm or straightening)

Follow with your regular shampoo routine to reveal stunning, manageable colour that's as vibrant as it is easy to maintain.