Hair Dyes

This collection covers permanent, semi-permanent and henna hair colours, plus toners and root touch-up products, from brands including Schwarzkopf, Wella, L'Oreal Professionel, Creme Of Nature, Bigen and Dark And Lovely.

Check each product page for available shades and full instructions before buying.

Hair Dyes
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199 products

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199 products

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Clear all

199 products

Hair Dyes FAQs

What's the difference between permanent and semi-permanent hair dye?
Permanent hair dye changes the hair structure and grows out rather than washes out, while semi-permanent colour sits on the hair and fades with washing over a number of weeks. Check the product page for the type you're choosing.
Do I need to do a patch test before using a hair dye?
Yes, a patch test is recommended before using any hair colour product, including those in this collection, to check for a reaction. Always follow the patch test and timing instructions printed on the pack.
Can I use these dyes on relaxed or previously coloured afro hair?
This depends on the specific product and the condition of your hair, so check the instructions on the pack or the product page before applying. If you're unsure, it's worth checking with the manufacturer's guidance first.
What's the difference between a hair colour and a toner in this collection?
Hair colours such as the permanent and semi-permanent creams change or deepen your hair colour, while a toner like Jerome Russell Bblonde Maximum Colour Toner is used to adjust tone, such as reducing brassiness after lightening. Check each product's description for its specific use.
How long will the colour from these dyes last?
This varies by product and by hair type, with permanent dyes generally lasting until the hair grows out and semi-permanent or toning products fading sooner. Check the pack or product page for guidance specific to the item you choose.