Permanent Hair Dyes

This collection brings together permanent hair dyes from brands including Garnier, L'Oreal, Schwarzkopf, Wella, Creme Of Nature, Dark And Lovely, Clairol and Sta Sof Fro. You will find cream colours, powder colours, lighteners, vibrant reds, deep browns and ammonia free options.

Permanent Hair Dyes
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62 products

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Permanent Hair Dyes FAQs

How long does permanent hair dye last?
Permanent colour does not wash out. It grows out with your hair, so most people touch up their roots every four to six weeks.
Do I need a developer with permanent hair dye?
Box dyes include everything you need. Professional tube colours such as Wella Koleston and L'Oreal Majirel need a separate developer, which you can find in our Developers and Peroxide range.
Should I do a patch test before using permanent hair dye?
Yes. Do an allergy alert test 48 hours before every use, following the instructions in the pack.