Our Review: Loreal Technique Excellence Permanent HiColor
Since opening our doors in 1989, we've seen countless hair color products come through our Leeds stores. Today, we're sharing our honest review of Loreal Technique Excellence Permanent HiColor – a product that's been generating buzz among our Chapeltown customers.
First Impressions
The 1.74oz tube feels substantial and professional. The packaging clearly indicates this isn't your average drugstore color – it's positioned as a professional-grade permanent color that promises salon-quality results at home.
Application Experience
What impressed us immediately was the creamy consistency. Unlike some permanent colors that can be runny or difficult to control, this formula spreads evenly and stays where you put it. The advanced formula genuinely delivers on its promise of even color distribution.
Our customers particularly appreciate how manageable the application process is, even for those new to at-home coloring. The color doesn't drip or create a mess, making it ideal for DIY enthusiasts.
Color Results
The vibrant, dimensional coverage is where this product truly shines. We tested it on various hair types and textures, and consistently achieved rich, professional-looking results. The gray blending capability is particularly noteworthy – something our mature customers in Leeds have been raving about.
The color appears true to the shade description, with no unwanted undertones or patchy coverage that sometimes plague other permanent colors.
Longevity and Fade Resistance
After several weeks of testing, the fade-resistant shine claim holds up well. Colors remain vibrant through multiple washes, and the dimensional quality doesn't flatten out over time. This longevity makes the £14.29 price point excellent value for money.
Who Should Consider This Product?
- Anyone wanting professional results without salon prices
- Those struggling with stubborn gray coverage
- Color enthusiasts seeking vibrant, long-lasting results
- DIY colorists wanting reliable, even application
Our Verdict
Loreal Technique Excellence Permanent HiColor earns our recommendation. It delivers on its promises of professional-grade color, excellent coverage, and lasting results. For Leeds residents looking to achieve salon-quality color at home, this product represents solid value.
Available in-store at all our Leeds locations and online, it's become a staple recommendation for customers seeking reliable permanent hair color. Pair it with quality aftercare products for optimal results.
Rating: 4.5/5 stars – A professional-grade product that delivers consistent, vibrant results with excellent gray coverage and fade resistance.
